# Katya Komarova — Strategic Communications & Public Relations

> Senior PR and communications leader with 16+ years of global experience
> across CPG, energy, real estate, technology, and education. Currently
> specializing in education communications at ETS (Educational Testing
> Service) in the New York metro area.

## About

Katya Komarova is a strategic communications professional who has led agency teams, built in-house communications functions from scratch, run her own boutique PR firm, and taught public relations at the university level. She is known for a data-driven, PESO-model approach to PR that goes beyond vanity metrics to generate measurable results.

Key facts:
- 16+ years of experience across 4 countries
- $10M+ in total PR value generated
- 7 years teaching PR at University of South Florida and Temple University
- Founder of Wits PR, scaled to profitability in 6 months
- Currently: Lead PR Associate at ETS, Princeton, NJ

## Current Role

At ETS, Katya leads external communications for:
- Praxis: the nation's leading teacher licensure program
- Futurenav Compass: an education-to-career navigation platform
- Skills for the Future: a national movement for competency-based learning

Focus areas: teacher licensure, K-12 education, AI in education, workforce development, education policy.

## Core Capabilities

- Media Relations & Earned Media
- Content Strategy & Owned Media
- Issues & Crisis Communications
- Executive Thought Leadership
- Campaign Development (B2B & B2C)
- Global & Cross-Cultural PR
- Measurement & Analytics
- Public Affairs & Policy Communications
- AI for Communications Strategy
- Agency & Vendor Management
- ESG & Purpose-Led Communications

## Selected Results

- $1M+ in PR value at ETS Research Institute
- Coverage in WSJ, Washington Post, Bloomberg, Hechinger Report, Education Week, AP, EdSurge, K-12 Dive
- 27.5% LinkedIn engagement growth YTD at ETS
- 15M+ potential reach for Florida Museum of Photographic Arts campaign
- 100,000 unique users in Year 1 for Houzz Russia launch
- Conference placements: SXSW Edu, ISTE, ASU+GSV, AERA, TechCrunch Disrupt

## Career History

- ETS (2023–present) — Lead PR Associate, Princeton, NJ
- University of South Florida (2016–2023) — Full-time PR Instructor
- Temple University (2024–2025) — Adjunct Instructor
- Wits PR (2019–2023) — Founder & Chief Communications Strategist
- Houzz (2015–2016) — Communications Director, Russia
- Porter Novelli affiliate (2013–2015) — Deputy Practice Leader
- Willard (2011–2013) — Account Director / VP, Kyiv
- Tetra Strategy (2008–2010) — Account Executive, London

## Contact

- Website: https://katyakomarova.online
- Location: New York City, NY
- LinkedIn: available via site contact form